From book launch to legacy-building philanthropy
When Academy Award-winning costume designer Ruth E. Carter launched her memoir, she wanted to tie the release to a deeper cause: uplifting the next generation of artists. Partnering with Boston Arts Academy, she hosted a high-profile fundraiser on Martha’s Vineyard.
High-profile moment meets youth arts education funding need
The book launch became a powerful moment to raise funds and visibility for arts education for youth of color. This required careful planning, production, and relationship strategy.
Painpoints
Short runway for event execution
High-profile guests with specific engagement needs
With intentional messaging and strategic alignment between Ruth’s legacy and the BAA mission, the event surpassed expectations.
Legacy storytelling that moves people to invest, not just attend
Through the leadership of one of SIE’s founding strategists, we supported internal DEI strategy development across multiple departments. This included:
Conducting DEI assessments across teams
Supporting strategic planning for equity-based philanthropic models
Creating equity-informed frameworks for internal learning and accountability
The goal was embedding justice into operations, not just adding it to mission statements.
Donor cultivation first, event production second
Donor relations and follow-up infrastructure
Crafted talking points and visual storytelling collateral
Managed fundraising strategy and aligned media visibility
Funds raised and foundation built for ongoing arts education support
Increased awareness for BAA’s mission and youth impact
Raised significant funds to support student artists
Showcased Ruth’s commitment to legacy and community
Authentic alignment creates sustainable giving relationships
Storytelling rooted in legacy moves people to give
Celebrity alignment must stay centered in impact—not just publicity
