From grassroots movement to structured platform for economic justice
NBA Hall of Famer Jason Kidd helped launch the Oakland Exchange, a movement and platform rooted in community restoration, business opportunity, and economic justice.
Community momentum ready for strategic storytelling and scale
As the platform grew, there was a need to translate momentum into a structured story and strategy. Launch moments and grassroots narrative were vital to building trust and visibility.
Painpoints
Turning organic community work into formal platforms
Maintaining authenticity while scaling
By grounding strategy in lived experience and community voice, the platform found clarity in its message and traction with audiences.
Amplifying community voice through strategic storytelling, not replacing it
Through close advising and storytelling design, SIE supported:
Narrative development and documentary concepting
Content support for campaign and launch days
Platform strategy for engaging community, donors, and press
Authentic narrative first, platform scaling second
Co-created storytelling strategy for visual assets
Aligned media, partners, and public-facing moments
Provided feedback and alignment on community engagement approach
High-visibility launch with sustained community trust intact
Successful platform launch with high visibility
Increased community participation and partner buy-in
Foundation set for sustained growth and national partnerships
Strategy succeeds when it serves community, not the other way around
Trust is the most valuable currency in community-rooted work
Strategy without soul loses power—voice matters
